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The History

The people behind this project are all wine lovers that one day (over a few bottles of wine) decided to make a dream come true by making iconic wines together.

The label features the fingerprints and handwritten names of all the owners. The design goal was to graphically convey that this is a highly personal, hands-on project, a group effort driven by passion and quality for everything we undertake, for friendships and for all facets of life.

Passion is in fact so central to the whole project that we decided to name our inaugural release “Alpasión,” a combination of the Spanish “alma” (for soul) and “pasión” (passion). Our winemaker, Karim Mussi is one of the most prominent, innovative and passionate winemakers in the region.

The project is located in the Uco Valley, which is the area in Mendoza where the highest vineyards (between 1,200 and 1,500 meter above sea level) are located and where some of the world renowned figures in the wine industry such as Michel Rolland and the Rothschild family are concentrated.

The Wines

The people behind this project are all wine lovers that one day (over a few bottles of wine) decided to make a dream come true by making iconic wines together.

The label features the fingerprints and handwritten names of all the owners. The design goal was to graphically convey that this is a highly personal, hands-on project, a group effort driven by passion and quality for everything we undertake, for friendships and for all facets of life.

Passion is in fact so central to the whole project that we decided to name our inaugural release “Alpasión,” a combination of the Spanish “alma” (for soul) and “pasión” (passion). Our winemaker, Karim Mussi is one of the most prominent, innovative and passionate winemakers in the region.

The project is located in the Uco Valley, which is the area in Mendoza where the highest vineyards (between 1,200 and 1,500 meter above sea level) are located and where some of the world renowned figures in the wine industry such as Michel Rolland and the Rothschild family are concentrated.

Below is a brief description of out current portfolio:

Alpasión Private Selection: This is still our top wine, aged for at least 18 months in French Bordeaux style barrels. It is a blend that changes every year depending on the best grapes available. It is a powerful, full-bodied wine, with complex aromas and sweet flavors of ripe plums and blackberries. The 2013 blend (which is what we currently have available) is: 80% Malbec, 15% Syrah, and 5% Petit Verdot.

Alpasión Grand Malbec: This is the wine that everyone loves, our flagship wine and about 80% of our production. Aged in French Bordeaux style barrels for 10-12 months. Ripe, bold and full-bodied, fruit forward with hints of cocoa and vanilla.

Alpasión Grand Cabernet Franc: A new wine in our portfolio. Aged in French Bordeaux style barrels for 12 months. Cabernet Franc is quite “in” at the moment so we wanted to follow the trend and come out with something different, innovative and trendy.

Alpasion Malbec: This is an un-oaked Malbec. As such it is less powerful than our traditional (oaked) Grand Malbec. It is the purest expression of our terroir.

WhataboutMe? Malbec: This is our entry level Malbec. It is the perfect every day red: light, fruity easy to drink. It can pair perfectly with a salad or a salmon but it can also stand up to a piece of steak. 

WhataboutMe? Sauvignon Blanc: This Sauvignon Blanc is very light, fresh, crisp and easy to drink. A great value wine.

So far our prizes and recognition include: 90 Parker Points, Gold and Silver Medals (95-92 points) in the Argentinean Wine Awards “AWA”, Gold Medal and Silver (95-88 points) by Decanter, 90-91 points Wine Enthusiast, Gold and Silver Medals in the Wine & Spirits Fair of America and 89, 90 and 91 points by Tim Atkins.

We are currently exporting to the USA (Florida, North and South Carolina and Texas), Puerto Rico, Curacao, Bonaire, Aruba, Cayman Islands, Bermuda, Dominican Republic, Costa Rica, Brazil, Netherlands, UK, Switzerland, Austria, Estonia, Liechtenstein, Russia, Ukraine, Spain, Singapore and Abu Dhabi. We look forward to adding more countries to our distribution list.

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